Digital Communication: a technology of trust marketing

Designing a digital technology model on the environment and strategic marketing capabilities of Hamedan Petroleum Products Distribution Company

The main purpose of this research is to design a digital technology model on the environment and strategic marketing capabilities of Hamedan Petroleum Products Distribution Company. Qualitative data-based research method and paradigm model have been used to develop the research model. The statistical population of this study was fourteen experts in Hamedan Petroleum Products Distribution Compan...

Relationship between Work Ethics and Information and Communication Technology (ICT) ‎with Development of Electronic Marketing

Background: The development of information and communication technology in various ‎sectors of electronic economy, such as electronic marketing, has led to significant changes in ‎attitudes and methods of service delivery that needs to address ethical issues in order to expand ‎it; Therefore, the purpose of the research is to investigate the relationship between work ethics ‎and Information and...

Digital Communication-Technology and Advancements

Usage of the benefits of electrical communication has become an inseparable part of our lives now. Through this paper, I have tried to summarize various technologies that are important in the field of digital communication and have also included the recent advancements in the same field. The paper starts with the basic idea about the communication system followed by basic modulation techniques ...

Digital Marketing Strategy : B 2 B and Stakeholders Communication

Presenting a Digital Content Marketing Model (Case Study: Instagram Bloggers)

Background and Aim: Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers. Research Method: This is an applied mixed research (quantitative and qualitative)...